Think about it like this – multiple choice tests are often easier than fill in the blank. They don’t have to guess how your brand tags images. On the portal side of your media library, Custom Metadata helps your users run a guided search of your visual assets. On the back end, the library staff will be sure to tag the images consistently with “Powder Blue,” rather than a mix of “Powder Blue” and “Blue.” Bonus: no more accidental spelling mistakes like “Powder Blie.” Adding the tag “Powder Blue” in the field “Color.” Give Users Effortless Search on the Portal In the case of PUBLIC Bikes, color could be a useful field for sorting through images, especially because the brand’s media galleries are structured by model. You can create Custom Metadata fields like “Jersey Color” (tags: Orange, Blue, White). Sports teams, universities, retailers and more repeatedly mark their images with tags like color. Many organizations use the same tags over and over for easy sorting later on. Create tags that complement the IPTC fields, fit with your metadata policy and help your users sort through your photos quickly and easily. Custom Metadata tags are not embedded in images if you export the images from PhotoShelter. Note: Custom Metadata tags should be used in tandem with IPTC metadata, not as a replacement. You may find that it is tedious to scroll through Custom Metadata fields with hundreds of tags. It’s important to note that Custom Metadata works very well for finite lists, like PUBLIC’s five stores. A search using a Custom Metadata field for “Store Location.” Finding a photo of the storefront takes just a few seconds. A Custom Metadata field will allow users to select the store they’re looking for in the dropdown and pull up photos from that specific location. But what if your brand has a number of stores or buildings? You can create a Custom Metadata field with a list of each of your locations, so you and your library users can easily sort through photos by selecting the location they need.įor example, PUBLIC Bikes has five store locations. Location data can be included in IPTC metadata fields, such as city or state. We’d love to hear how you and your team are using this new feature to streamline your workflow, so keep us in the loop! Complement Your IPTC Metadata Use them as inspiration, and create fields that suit your needs. Custom Metadata will make you feel like a tagging wizard. Ready to get started? Let’s take a look at some creative ways to use Custom Metadata. 5 Great Ways to Use Custom Metadata to Tag Your Images Learn more about how to set up Custom Metadata in your PhotoShelter account in our help article.
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